Cooking Class: Ideology, Identity and the Commodification of New Zealand in Annabel Langbein – The Free Range Cook
In the past decade reality TV genres, notably lifestyle television and makeover texts have been the focus of considerable academic analysis through a variety of theoretical constructs. On initial viewing, the Freemantle Media series Annabel Langbein – The Free Range Cook adheres to the conventions of a family-orientated cooking/lifestyle program. However this text, like other contemporary examples, accommodates a number of readings. Alongside the now well-versed argument that lifestyle texts function as governance, operating in conjunction with a range of policy and institutional mechanisms in a neoliberal environment in the development of disciplined and self-regulating subjects, the Free Range Cook is equally informed by the phenomenon of nation branding and the quest for authenticity in the simultaneously localized and globalized mediated world. Furthermore I argue that Annabel Langbein – The Free Range Cook is underpinned by neoliberalism as ideology. Here the text, overtly constructed as ‘lifestyle’, represents an idealized aspirational environment where the constant markers of domestic and national familiarity serve as duplicitous features in a touchable but unattainable world.
Anderson, B. 1991. Imagined Communities: Reflections on the Origin and Spread of Nationalism. London: Verso.
Avery, T. 2006. Radio Modernism – Literature, Ethics and the BBC 1922-1938. Aldershot: Ashgate.
Barnett, C, Clarke, N, Cloke, P and Malpass, A. 2008. “The elusive subjects of neoliberalism.” Cultural Studies 22.5: 624-653
Bauman, Z. 2011. Culture in a Liquid Modern World. Cambridge: Polity.
Berlant, L. 1997. The Queen of America goes to Washington City: Essays on sex and citizenship. Durham: Duke University Press.
Brunsdon, C., Johnson, C., Moseley, R. and Wheatley, H. 2001. “Factual entertainment on British television: The Midlands TV Research Group’s 8-9 project.” European Journal of Cultural Studies 4.1: 29-62.
Brunsdon, C. 2004. “Life-styling Britain: The 8-9 slot on British Television.” In Television After TV: Essays on a Medium in Transition edited by Spigel, Lynn and Olsson, Jan, 75-92. Durham and London: Duke University Press.
Chaney, D. 1996. Lifestyles. London: Routledge.
Collins, S, Keesing, T. 1987. Rogernomics: Is there a better way? Wellington: Pitman Publishing New Zealand.
Colloca, S. 2014. Made in Italy with Silvia Colloca. Television Program. Sydney: SBS.
Consedine, B. 1988. “Inequality and the Egalitarian Myth.” In Culture and Identity in New Zealand edited by Novitz, D. and Willmott, B., 172-185. Wellington: GP Books.
Dinnie, K. 2016. Nation Branding: Concepts, Issues, Practices 2nd Edition. London and New York: Routledge.
Grant, J. 2006. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets & Defy Conventions. London: Wiley
Hall, S. 1988. “A toad in the garden: Thatcherism among the theorists.” In Marxism and the Interpretation of Culture edited by Nelson, C. and Grossberg, L., 35-58. Urbana and Chicago: University of Illinois Press.
Hall, S. 1998. “The Going Nowhere Show.” In The New Labour Reader edited by Chadwick, A. and Heffernan, R.,. Cambridge: Polity.
Harvey, D. 2005. A Brief History of Neoliberalism. New York: Oxford University Press.
Hesmondhalgh, D. 2006. “Bourdieu, the media and cultural production.” Media Culture and Society 28.2: 211-231.
Hobsbawm, E. 1983. “Introduction – Inventing Traditions.” In The Invention of Tradition, edited by Hobsbawm, E. and Ranger, T., 1-14. Cambridge: Cambridge University Press.
Larner, W. 2000. “Neo-liberalism: Policy, Ideology, Governmentality.” Studies in Political Economy 63: 5-25.
Lewis, T. 2010. “Branding, Celebritization and the Lifestyle Expert.” Cultural Studies 24.4: 580-598.
Lury, C. 2004. Brands: The Logos of the Global Economy. New York: Routledge.
McRobbie, A. 2004. “Notes on ‘What Not To Wear’ and post-feminist symbolic violence.” Sociological Review 52: 99-109.
Ouellette, L, and Hay, J. 2008. “Makeover television, governmentality and the good citizen.” Continuum: Journal of Media and Cultural Studies 22.4: 471-484.
Perry, N. 1994. The Dominion of Signs: Television, Advertising and Other New Zealand Fictions. Auckland: Auckland University Press.
Potter, L, Westall, C. 2013. “Neoliberal Britain’s Austerity Foodscape: Home Economics, Veg Patch Capitalism and Culinary Temporality.” New Formations 80: 155-178.
Purvis, T., Hunt, A. 1999. “Identity versus Citizenship: Transformations in the Discourses and Practices of Citizenship. Social Legal Studies 8: 457-482.
Rose, N. 1996 “Governing ‘advanced’ liberal democracies.” In Foucault and Political Reason: Liberalism, neo-liberalism and rationalities of government, edited by A. Barry, T. Osborne and N.Rose, 37-64. Chicago: University of Chicago Press.
Rose, N. 1999. Governing the soul: The shaping of the private self, 2nd edition. London: Free Association Books.
Renowden, G. 2006. “Why we all want to cook (and live) like Annabel Langbein.” Food and Wine, September. Accessed November 2, 2015. http://www.foodandwine.com/articles/why-we-all-want-to-cook-and-live-like-annabel-langbein
Sender, K. 2006. “Queens for a day: Queer Eye for the Straight Guy and the neoliberal project.” Critical Studies in Media Communication 23.2: 131-51.
Thomas, L. 2008. “Alternative Realities.” Cultural Studies 22.5: 680-699.
Varga, S. 2013. “The politics of Nation Branding: Collective identity and the public sphere in the neoliberal state.” Philosophy and Social Criticism 39.8: 825-845.
Zukin, S. 2008. “Consuming Authenticity.” Cultural Studies 22.5: 724-748.
Allsopp, K, Spencer, P. 2008. Location Location. Glasgow and London: IWC Media.
Khoo, R. 2014. The Little Paris Kitchen: Cooking with Rachel Khoo. Television Program. London: Plum Productions/BBC.
Langbein, A. 2010. Annabel Langbein: The Free Range Cook. Television Program. Auckland: Annabel Langbein Media/Freemantle Media/Television New Zealand.
Langbein, A. 2012. Annabel Langbein: Simple Pleasures. Television Program. Auckland: Annabel Langbein Media/Freemantle Media/Television New Zealand.
Langbein, A. 2014. Annabel Langbein: Through the Seasons. Television Program. Auckland: Annabel Langbein Media/Freemantle Media/Television New Zealand.
LicenseMEDIANZ abides by the Creative Commons Attribution-ShareAlike 4.0 International Public Licence. https://creativecommons.org/licenses/by-sa/4.0/legalcode
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. The work may not be used for commercial purposes. The work may not be altered, transformed, or built upon.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. For queries about all other uses, please contact the issues editor for MEDIANZ