The media event: the future of television in New Zealand
With the fragmentation of the audience in the digital mediascape, television broadcasters are looking for ways to strengthen their brand and secure strong ratings. This article argues that media events, especially news events, are used by television broadcasters to promote journalistic cultural authority. The core elements of the media event genre (liveness, immediacy, intimacy, dramatic imagery) match the values of the medium, making the news event particularly powerful in its effect. Because of this alignment between medium and genre, and the genre’s ability to attract large audiences, media events demonstrate the relevance of television as a broadcast medium and therefore its potential longevity within the digital mediascape. The Christchurch Earthquake on 22 February 2011 is used as a case study to reveal how TVNZ and TV3 pursued brand recognition through the journalistic cultural authority they could obtain by providing prompt, dramatic and informative rolling coverage to their audiences.
LicenseMEDIANZ abides by the Creative Commons Attribution-ShareAlike 4.0 International Public Licence. https://creativecommons.org/licenses/by-sa/4.0/legalcode
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. The work may not be used for commercial purposes. The work may not be altered, transformed, or built upon.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. For queries about all other uses, please contact the issues editor for MEDIANZ